Editorial
Peter Mouncey
Viewpoint - Manipulator or messenger?
Nick Tanner
Taking up an event: brand image transfer during the FIFA World Cup
Peter Neijens, Edith Smit and Marjolein Moorman
Essence: the structure and dynamics of the brand
Chris Barnham
Using mobile phones for survey research: a comparison with fixed phones
Paula Vicente, Elizabeth Reis and Maria Santos
Digital versus traditional newspapers: influences on perceived substitutability
Carlos Flavián and Raquel Gurrea
Relationship strength in service industries: a measurement model
Guicheng Shi, Yi-zheng Shi, Allan K. K. Chan and Yonggui Wang
Effects of incentives and the Big Five personality dimensions on internet panellists’ ratings
Andrea J. Larson and Daniel A. Sachau
Book review: The Drunkard’s Walk - How Randomness Rules Our Lives
Peter Mouncey
Book review: Consumer Kids - How Big Business is Grooming Our Children for Profit
Kathy Hamilton
 Full Table of Contents & Abstracts
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