Journal of Advertising Research
November 21, 2009		Advertising Research Foundation

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BusinessWeekBrandweek, January 21, 2008

May-May Meijer and Jan Kleinnijenhuis’s JAR December 2007 article “News and Advertisements: How Negative News May Reverse Advertising Effects” (JAR Vol. 47, No. 4, pp.507-517), featured in Brandweek’s Data Points column, “Advertising Makes Bad News Even Worse”.








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Three Professors Win First-Ever "JAR Best Paper" Award, June 24, 2008

The Advertising Research Foundation Partners with World Advertising Research Center to Publish the Journal of Advertising Research, July 27, 2006
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