International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

	Editorial Peter Mouncey

	Viewpoint - Manipulator or messenger? Nick Tanner

	Taking up an event: brand image transfer during the FIFA World Cup Peter Neijens, Edith Smit and Marjolein Moorman

	Essence: the structure and dynamics of the brand Chris Barnham

	Using mobile phones for survey research: a comparison with fixed phones Paula Vicente, Elizabeth Reis and Maria Santos

	Digital versus traditional newspapers: influences on perceived substitutability Carlos Flavián and Raquel Gurrea

	Relationship strength in service industries: a measurement model Guicheng Shi, Yi-zheng Shi, Allan K. K. Chan and Yonggui Wang

	Effects of incentives and the Big Five personality dimensions on internet panellists’ ratings Andrea J. Larson and Daniel A. Sachau

	Book review: The Drunkard’s Walk - How Randomness Rules Our Lives Peter Mouncey

	Book review: Consumer Kids - How Big Business is Grooming Our Children for Profit Kathy Hamilton