International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

	Editorial Peter Mouncey

	Viewpoint - more seers, fewer craftsmen Anthony Tasgal

	FORUM - How to use Facebook in your market research Jordi Casteleyn, André Mottart and Kris Rutten

	Brand loyalty in the UK sportswear market John Dawes

	Smells like me - personality and perfume choice Wim Janssens and Patrick De Pelsmacker

	A maximum difference scaling application for customer satisfaction researchers Michael S. Garver

	The determinants of store brand market share - a temporal and cross-sectional analysis Natalia Rubio and María Jesús Yagüe

	Unravelling concealed cognitive structures - generalised linear modelling of hierarchical value maps Ting-Jui Chou and Veronica Wong

	Conference notes - Making technology decisions in combining attitudinal and behavioural data Tim Macer

	Conference notes - Customer Base Management for dynamic markets James Wilkinson

	Conference notes - Social media and market research: we are becoming a listening economy and, while the future of market research is bright, it will be different Mike Cooke

	Conference notes - It’s about learning Joel Rubinson

	Conference notes - History has a lot to teach us about the future of market research Adam Phillips

	Conference notes - The social media revolution Tom Smith

	Conference notes - The social context of online market research: an introduction to the sociability of social media Mariann Hardey

	Book reviews - Creating Market Insight Peter Mouncey

	Book reviews - Emotionomics: Leveraging Emotions for Business Success (revised edition) John A. Hallward