International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

	Editorial Peter Mouncey

	Viewpoint - Semiotics: a winning formula? Chris Arning

	Response to Viewpoint - ‘The faddish breakouts of ethnography’ Humphrey Taylor

	Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? - A reply to Humphrey Taylor Clive Boddy

	FORUM - Word of mouse - An assessment of electronic word-of-mouth research Michael Breazeale

	The Gear model of advertising - Modelling human response to advertising stimuli Michael F. Cramphorn and Denny Meyer

	Training the next generation of market researchers Mike Cooke and Phyllis Macfarlane

	A critical comparison of offline focus groups, online focus groups and e-Delphi Elisabeth Brüggen and Pieter Willems

	Seeing jazz - doing research Michael K. Mills

	Exploring the price efficiency within automotive markets - An application of data envelopment analysis Pingjun Jiang

	Book reviews - Bad Science Ben Goldacre

	Book reviews - Doing Conversation, Discourse and Document Analysis Tim Rapley