International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

	Editorial Peter Mouncey

	Viewpoint - Visual puffery in advertising Marc Fetscherin and Mark Toncar

	The positive power of the reviewing process Agnes Nairn

	Forum - Research 2.0: engage or give up the ghost? Martin Oxley and Brendan Light

	The truth is out there! How external validity can lead to better marketing decisions Greg Rogers and Didier Soopramanien

	Rethinking data analysis - part two: some alternatives to frequentist approaches Ray Kent

	The influences of brand usage on response to advertising awareness measures Jenni Romaniuk and Samuel Wight

	Online audio group discussions: a comparison with face-to-face methods Colin C. Cheng, Dennis Krumwiede and Chwen Sheu

	Estimating store brand shelf space: a new framework using neural networks and partial least squares Monica Gomez and Shintaro Okazaki

	Conference notes - Prospects for mixed-mode data collection in cross-national surveys Gillian Eva and Roger Jowell

	Conference notes - Connecting the dots: joined-up insight finally becomes possible Martin Hayward

	Conference notes - Media research: can technology replace interviews? Richard Windle

	Conference notes - Webnography: its evolution and implications for market research Anjali Puri

	Conference notes - Research ethics in the virtual world Agnes Nairn

	Book review - What are your staff trying to tell you? Peter Goudge

	Book review - Meatball Sundae Mike Cooke