International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

	Editorial Peter Mouncey

	Viewpoint - MR confidential: anonymity in market research John Griffiths

	Forum - Creating customer insight David Cowan

	Consumer savvy and intergenerational effects Clive Nancarrow, Julie Tinson and Ian Brace

	Collective forms of resistance: the transformative power of moderate communities Daniele Dalli and Matteo Corciolani

	Turning the amplification up to 11 Geoff Wicken and Richard Asquith

	Decisions, decisions, decisions: multiple pathways to choice Wei Shao, Ashley Lye and Sharyn Rundle-Thiele

	Brand trust as a second-order factor: an alternative measurement model Fuan Li, Nan Zhou, Rajiv Kashyap and Zhilian Yang

	Book review - Doing Anthropology In Consumer Research Simon Haslam

	Book review - Get To The Top On Google Jim Hamill and Alan Stevenson