International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

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	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

	Editorial Peter Mouncey

	Viewpoint: UK alcohol policy and market research: media debates and methodological differences Chris Hackley

	Viewpoint: Response to ‘Fifty years using the wrong model of advertising’ Spike Cramphorn

	Forum: Building better causal models to measure the relationship between attitudes and customer loyalty Jose Antonio Martínez and Laura Martínez Caro

	Tackling health inequalities using geodemographics: a social marketing approach Marc Farr, Jessica Wardlaw and Catherine Jones

	A new tool for pre-testing direct mail Margaret Faulkner and Rachel Kennedy

	Optimising the language of email survey invitations Howard R. Moskowitz and Birgi Martin

	Measuring customer loyalty to product variants Jaywant Singh, Andrew Ehrenberg and Gerald Goodhardt

	Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution María Pilar Martinez-Ruiz, Alejandro Mollá-Descals, Miguel Ángel Gómez-Borja and José Luis Rojo-Álvarez

	Book review - ESOMAR market research handbook, fifth edition Alan Wilson

	Book review - The telephone interviewer’s handbook: how to conduct standardised conversations Eamonn Santry