International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

	Editorial Peter Mouncey

	Introduction to IJMR special issue on Ethnography Caroline Hayter Whitehill

	Viewpoint - Ethnography and market research Philly Desai

	Forum - Going underground: how ethnography helped the Tube tunnel to the heart of its brand Ian Pring

	Forum - Ethnography within consumer research: a critical case study of Consumer Film Festivals Lorne McMillan and Brenda Ng

	Say what you mean, mean what you say - an ethnographic approach to male and female conversations Robin Croft, Clive Boddy and Corinne Pentucci

	Participant photography in visual ethnography Jan Brace-Govan

	Understanding retail experiences - the case for ethnography Michael J. Healy, Michael B. Beverland, Harmen Oppewal and Sean Sands

	The ethical dilemmas and challenges of ethnographic research in electronic communities Neil Hair and Moira Clark

	Book Reivew - Watching the English: The Hidden Rules of English Behaviour Agnes Nairn

	Book Review - Ethnography for marketers: a guide to consumer immersion Alan Wilson