International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

	Editorial Peter Mouncey

	Introduction to IJMR special issue on Data Integration Barry Leventhal

	Viewpoint - Welcome to the future Samantha Smith

	Forum - Total recall: Transforming the possibilities of customer intelligence in an age of intelligent commerce Sean Kelly

	Data integration methodologies in market research: an overview Ken Baker

	The design and precision of data-fusion studies Trevor Sharot

	Market research data integration - coming to intersections from two directions Peter Walsh

	The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference Wade Jarvis, Cam Rungie and Larry Lockshin

	Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study Chip Miller, Bram Foubert, James Reardon and Irena Vida

	Book review - British Social Attitudes, the 22nd report: Two Terms of New Labour - the public's reaction Peter M. Chisnall

	Book review - Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money Nigel Bradley