International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

	Editorial Peter Mouncey

	Viewpoint - Polling, politics and the press Deborah Mattinson

	Forum - The strength of British market research is British market researchers: a reply to Piercy Clive Boddy and Robin Croft

	Valuing the visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour Susan Bell, Suzanne Burdon, Jane Gregory and Josephine Watts

	The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement Pedro S. Coelho and Susana P. Esteves

	Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation Klaus Backhaus, Thomas Hillig and Robert Wilken

	Experimental shopping analysis of consumer stimulation and motivational states in shopping experiences Gianluigi Guido, Mauro Capestro and Alessandro M. Peluso

	The web of insights: the art and practice of webnography Anjali Puri

	Book review - An introduction to market and social research Nigel Bradley

	Book review - Advertising Works 14 Peter M. Chisnall