International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

	Editorial Peter Mouncey

	Viewpoint - Writing stuff - why bother? Gill Ereaut

	Viewpoint - Response to ‘The trouble with marketing research is marketing researchers’ by Nigel F. Piercy Rosie Campbell

	Looking for the emotional unconscious in advertising David Penn

	The prevalence and usefulness of market research: an empirical investigation into ‘background’ versus ‘decision’ research Raguragavan Ganeshasundaram and Nadine Henley

	Application of projective techniques in an e-business research context: a response to ‘Projective techniques in market research - valueless subjectivity or insightful reality?’ Elaine Ramsey, Patrick Ibbotson and Patrick McCole

	The relationship between corporate websites and brand equity: a conceptual framework and research agenda Evmorfia Argyriou, Philip J. Kitchen and T.C Melewar

	Influences of customer differences of loyalty, perceived risk and category experience on customer satisfaction ratings Mark S. Johnson, Ellen Garbarino and Eugene Sivadas

	Utilising surveys for finding improvement areas for customer satisfaction along the supply chain Ipek Deveci Kocakoç and Ali Sen

	Book Review - Paul Szwarc - Researching customer satisfaction and loyalty Nigel Bradley