International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

	Editorial Peter Mouncey

	Viewpoint - The trouble with marketing research is marketing researchers Nigel Piercy

	How to use advertising to build brands: in search of the philosopher’s stone Spike Cramphorn

	Do survey respondents and non-respondents differ? Ecological analyses of the 2005 British Election Study Ron Johnston and Richard Harris

	Ladders, stars and triangles: old and new theory for the practice of public participation John May

	Internet adoption as a two-stage transition: converting internet non-users to internet users and to online buyers Subroto Roy and Sanjoy Ghose

	Measuring the impact of informational democracy on consumer power: a new application for an old tool Jose M. Barrutia and Jon Charterina

	Book review - Ian Brace: Questionnaire design Nigel Bradley

	Book review - Mary-Lou Galician (ed): Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics Peter M. Chisnall