International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

	Editorial Peter Mouncey

	Viewpoint – Commercialisation of childhood? The ethics of research with primary school children Agnes Nairn

	Viewpoint – Response to Don Schultz’s Viewpoint ‘We can do better’ Jorge Garcia-Gonzalez

	Using investment-based techniques to prove the ‘bottom line’ value of research and give CEOs what they want Vicki Tanner

	Attitude formation onlin - how the consumer’s need for cognition affects the relationship between attitude towards the website and attitude towards the brand Maria Sicilia, Salvador Ruiz and Nina Reynolds

	Context effects and context maps for positioning Minhi Hahn, Hyunmo Kang, Yong J. Hyun and Eugene Won

	Evaluating advertising effects on brand perceptions: incorporating prior knowledge Jenni Romaniuk and Emma Nicholls

	Competitive market analysis from a demand approach: An application of the Rotterdam demand model Emilio Ruzo, José M. Barreiro and Fernando Losada