International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

	Editorial Peter Mouncey

	Experimental methods in market research: from information to insight Lynette Ryals and Dr Hugh Wilson

	The effect of covering letter personalisation in mail surveys Philip Gendall

	The influence of media on advertising effectiveness a comparison of internet, posters and radio Einar Breivik and Herbjørn Nysveen

	Can we learn together?: co-creating with consumers Deborah Roberts, Susan Baker and David Walker

	Impact of personal orientation on luxury-brand purchase value: an international investigation Shu-pei Tsai

	Viewpoint - Quality control Ben Page