International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

	Editorial Peter Mouncey

	Projective techniques in market research: valueless subjectivity or insightful reality? A look at the evidence for the usefulness, reliability and validity of projective techniques in market research. Clive Boddy

	An examination of the stability of operationalisations of multi-item marketing scales. Khurram J. Sharif, Samuel Sarpong Jr and Stavros P. Kalafatis

	Determining the design of child-specific adoption advertisements: a conjoint analysis. Anna Barkensjo and Roger Bennett

	The role of geodemographic segmentation in retail location strategy Óscar González-Benito and Javier Gonzalez-Benito

	Organisational citizenship behaviour from the service customer’s perspective: a scale development and validation. Sergio Román and Estela Fernández-Sabiote