International Journal of Market Research - Recent Issues



Nov 21, 2009

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CALL FOR PAPERS


	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

	Editorial

	The science of the brands: alchemy, advertising and accountancy Anthony Tasgal

	Coolhunting with Aristotle Nick Southgate

	The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing Paul Phillips, Luiz Moutinho, Fiona Davies, Brian Curry and Martin Evans

	Is a central tendency error inherent in the use of semantic differential scales in different cultures? Michael Swenson, Julie H. Yu and Gerald Albaum

	Genetic Algorithms for product design: how well do they really work? Winfried Steiner and Harald Hruschka

	Something approaching science? Paul Bottomley and Agnes Nairn