International Journal of Market Research - Recent Issues



Nov 21, 2009

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	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

	Editorial Roger Brice

	Pharmaceuticals: the new brand arena Mike Owen and Jon Chandler

	Needs-based segmentation: principles and practice Kathryn Greengrove

	The role of pricing research in assessing the commercial potential of new drugs in development David Luery and David Hanlon

	A novel approach to modelling the prescribing decision, integrating physician and patient influences Phil Mellor and Stuart Green

	Willingness of adults in Europe to pay for a new vaccine: the application of discrete choice-based conjoint analysis Isabelle Girod and Claudine Sapede

	The relationship between health status perceptions and compliance with chronic drug therapy - market research as a pilot study (and beyond) Juliene L. Stafford