International Journal of Market Research Market Research Society
       Nov 21, 2009 

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CALL FOR PAPERS
Market Research in a Recession

Deliberative Public Engagement

Researching Voting Intentions

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 51 (2009):
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 Volume 50 (2008):
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    Issue 4
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 Volume 49 (2007):
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    Issue 4
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 Volume 48 (2006):
    Issue 6
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    Issue 4
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 Volume 47 (2005):
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 Volume 46 (2004):
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 Volume 45 (2003):
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 Volume 44 (2002):
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 Volume 43 (2001):
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 Volume 42 (2000):
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 Volume 41 (1999):
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 Volume 40 (1998):
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 The Application and Validation of Data Fusion
Timothy Bock and Jonathan Jephcott

 Using Computer Software for the Analysis of Qualitative Market Research Data
Pauline Maclaran and Miriam Catterall

 Psychological Issues in Questionnaire-Based Research
Michael Kirk-Smith

 Ratings-Based Versus Choice-Based Latent Class Conjoint Models
Michael Wedel, Harmen Oppewal and Marco Vriens

 An Insightful Comparison of Brands on an Arbitrary Ordinal Scale
Zvi Gilula and Benjamin Yakir

 Assessing the Effects of an Advance Letter for a Personal Interview
Rachel Turner, Patten Smith and Peter Lynn

 Audience for Contemporary Dance: Key Issues Arising from a Major Study in Sheffield
Simon Shibli and Elizabeth Owen

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 Volume 39 (1997):
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 Volume 38 (1996):
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 Volume 37 (1995):
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 Volume 36 (1994):
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 Volume 35 (1993):
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 Volume 34 (1992):
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 Volume 33 (1991):
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 Volume 32 (1990):
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 Volume 29 (1987):
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 Volume 28 (1986):
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 Volume 18 (1976):
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 Volume 14 (1972):
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 Volume 08 (1966):
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 Volume 07 (1966):
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IJMR is published every two months for The Market Research Society by the Warc
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