International Journal of Market Research - Recent Issues



Nov 21, 2009

LOG-IN


	Username
	Password
	Not a subscriber?

ARCHIVE SEARCH


	Register for free content alerts

CALL FOR PAPERS


	Market Research in a Recession
	Deliberative Public Engagement
	Researching Voting Intentions

ABOUT MRS


	The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).

Volume 51 (2009):

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

Issue 1

Volume 50 (2008):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 49 (2007):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 48 (2006):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 47 (2005):

Issue 6

Issue 5

Issue 4

Issue 3

Issue 2

Issue 1

Volume 46 (2004):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 45 (2003):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 44 (2002):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 43 (2001):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 42 (2000):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 41 (1999):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 40 (1998):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 39 (1997):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 38 (1996):

Quarter 4

Quarter 3

Quarter 2

Quarter 1

Volume 37 (1995):

Quarter 4

	The effect of computer-assisted interviewing on data quality. A review Ger Snijkers, Joop J Hox and Edith D de Leeuw

	Virtual reality techniques in NPD research Leslie de Chernatony and Philip J Rosenberger III

	Messages from the spiral of silence: developing more accurate marketing information in a more uncertain political climate John Turner and Nick Sparrow

	Adstock modelling for the long term Tim Fry and Simon Broadbent

	Sight bites: a study of viewers' impressions of corporate logos in the communication industry Claire E Norris, J Mallory Wober and Andrew M Colman

	Competitor mystery shopping: methodological considerations and implications for the MRS code of conduct Jill Hillier and Janet Dawson

	Comparing response rates and response content in mail versus electronic mail surveys Eugene Sivadas and Raj Mehta

	Comparing two methods of sending out questionnaires: e-mail versus mail Alan C B Tse

	Refinements of charitable contribution incentives for mail surveys A J Faria and John R Dickinson

	Marketing research in the Gulf States: a practical appraisal Nicos J Rossides and Leonidas C Leonidou