International Journal of Market Research Market Research Society
       Nov 21, 2009 

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CALL FOR PAPERS
Market Research in a Recession

Deliberative Public Engagement

Researching Voting Intentions

ABOUT MRS
The Market Research Society is the world's largest international membership organisation for professional research practitioners.

RECENT ISSUES

IJMR subscribers can access the six most recent issues of IJMR and all MRS medal-winning papers. Access to the entire IJMR archive requires a separate subscription to Warc (www.warc.com).


 Volume 51 (2009):
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 Volume 50 (2008):
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 Volume 49 (2007):
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 Volume 48 (2006):
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 Volume 47 (2005):
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 Volume 46 (2004):
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 Volume 45 (2003):
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 Volume 44 (2002):
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 Volume 43 (2001):
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 Volume 42 (2000):
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 Volume 41 (1999):
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 Volume 40 (1998):
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 Volume 39 (1997):
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 Volume 38 (1996):
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 Volume 37 (1995):
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 Horses for Courses: How Survey Firms in Different Countries Measure Public Opinion with Very Different Methods
Humphrey Taylor

 A Comparison of Alternative Approaches to Cluster-Based Market Segmentation
Abba M Krieger and Paul E Green

 Obtaining Purchase Predictions Via Telephone Interviews
Dean Hini, Don Esslemont and Mike Brennan

 The Effect of Appeal, Complexity and Tone in a Mail Survey Covering Letter
Don Esslemont, Janet Hoek and Philip Gendall

 Using Optical Mark Read Surveys: An Analysis of the Response Rate and Quality
A Dwayne Ball and Allen Klose

 Postmodern Marketing Research: No Representation Without Taxation
Stephen Brown

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 Volume 36 (1994):
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 Volume 35 (1993):
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 Volume 34 (1992):
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 Volume 33 (1991):
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 Volume 32 (1990):
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 Volume 29 (1987):
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 Volume 28 (1986):
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 Volume 18 (1976):
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 Volume 14 (1972):
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 Volume 08 (1966):
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 Volume 07 (1966):
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IJMR is published every two months for The Market Research Society by the Warc
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