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| Nov 21, 2009 | | ||
| | COMING UPPapers accepted for publication in future issues of IJMR include:Intra-intercategory effects in the modelling of store brand market share Rubio & Yagüe Brand performance: loyalty, switching and appeal across segments. Surely sportswear brands like Nike are different? Dawes A framework for designing new products and services García & Segura The importance of social motives for watching and interacting with digital television Bellman, Schweda & Varan Essence: the structure and dymanics of the brand Barnham The bicultural value system: undertaking research amongst ethnic audiences Sekhon & Szmigin Research into questionnaire design: a summary of the literature Lietz Ethics in practice: using compliance techniques to boost telephone response rates Bednall | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| IJMR is published every two months for The Market Research Society by the Warc © Warc Ltd 2009. Terms & Conditions |  |
