November 21, 2009
| November 21, 2009 | | |
| | About JAR The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate translation of that knowledge to support the ARF's mission of ‘effective business through research and insights’. About ARF The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Publishers of JAR JAR is published quarterly for The ARF by the Warc. Warc is a leading supplier of knowledge and data to the global marketing community. Its other publications include Admap, the International Journal of Advertising and the online database www.warc.com. Subscription Information ARF members receive copies of the Journal of Advertising Research as part of their benefits of membership. If you are a non-member and would like to subscribe to the Journal, please go to the Warc Store. | |||||||||||||||||||||||||||||||||
| JAR is published 4 times a year for the Advertising Research Foundation by the Warc © Warc Ltd 2009. Terms & Conditions |
